Ipswich Town have this morning revealed their new home and away kits for the 2024/25 season.
The kits, which will be worn as the club returns to the Premier League for the first time in 22 years, were unveiled live on TownTV.
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The new home kit is a deep blue with white pinstripes down the main body of the shirt. The sleeves are solid blue with a navy trim, while the collar is a v neck. The Umbro badge, meanwhile, boasts a splash of red.
The shirt will be worn with white shorts and blue socks.
The away kit is a rich maroon with a navy collar and sleeve trim, while the badges and sponsors are gold.
The main body of the shirt features patterns based on flags flown by supporters at Portman Road.
The shirt will be worn with maroon shorts and socks, also featuring navy trim.
CEO Mark Ashton said he hopes to break last season's record for shirt sales, when the club shifted 63,000.
He enthused: "Kits and retail sales are a key element of our revenue stream.
"I give such credit to the fanbase - when I joined, record sales were just 10,000. Even when the club was historically in the Premier League, no more than 10,000 shirts a season.
"So to sell 63,000 in a Championship season is just incredible. I can't thank the fans enough.
"Ownership will reinvest that back into players and on the pitch. That's where we come together as one.
"So big, big numbers, and we'll want to break those numbers this season."
He continued: "It's really down to the fans. This fanbase surprises and delights me - every single time we've asked them to step up, they have.
"I'd be amazed if we didn't break through those numbers. Last season was incredible, records broken all over the club, on and off the pitch.
"It's now a global game - so as well as Ipswich fans buying our kits I think you'll see global football fans buying what are now iconic kits.
"So yeah, I wouldn't be surprised if we smash through the numbers again."
- The kits are available to order now.
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