Green spaces, public art and digital billboards are all a part of the council's plan to shake up the look of Lloyds Avenue.
Ipswich Borough Council revealed the new look for the area after they agreed to use £1.4m from the Towns Fund Deal to pedestrianise the land.
The council hopes that these changes will increase the footfall between Cornhill and Tower Ramparts Bus Stop, which will help bring new businesses and benefit those currently located at the avenue.
Their plans state that pedestrianisation of the avenue will be taken up till the Blackberry Clinic, and the reclaimed land will be resurfaced using high-quality local materials.
They will also add trees to the area, with benches that surround it where residents can sit through the night with historic lighting features providing ample illumination to the area.
Additionally, the new pedestrianised area will also have power outlets for any events to be hosted.
The council will also introduce cast iron bollards which will be designed in a way to pay homage to Ipswich's nautical heritage.
A new bike stand will be installed with Nola hoops, which are circular hoops that allow for two bikes to be locked on the stand.
The kerbs on the pavements will be dropped for accessibility and planters will be added for the beautification of the site.
The council also intend to use banners and projectors to showcase public art produced by local artists along the avenue.
Lastly, the more than 100-year-old Lloyds arches will be repaired and repainted, and a digital wall will be installed below it to integrate with the council's digital Ipswich plans.
Unex's managing director Adrian Morris had previously said that he was pleased with these changes being made by the council.
He believes that this will help Unex attract new outlets to occupy the former Debenhams building.
However, taxi drivers said these plans would affect their business and make it harder for disabled people to access taxis.
The council is running a public consultation for these plans from September 5 to September 26, where residents have the opportunity to provide their opinions.
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