Zeebra Chic to close in Dial Lane in Ipswich as TikTok grows

Zeebra Chic has been selling women's clothing from its store in Dial Lane in the Suffolk town for the last 10 years after it was opened by Heather Carr. 

However, the premises will close its doors in June - with its TikTok store continuing to grow in sales. 

Heather Carr (Image: Heather Carr)

"I think for a long time since Covid the town has not been the same - things have been slow," said Ms Carr.

"I do not feel sad, I feel that I have achieved 10 amazing years building my business. We are on to the next chapter."

Ms Carr was prompted to set up an account on TikTok, the video sharing platform, by her sister. 

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After going through a lengthy process to join the social media site and create a store, she and her team started to do live videos to promote the clothing they sell. 

Their first video saw them gain 10 orders, which has grown into the hundreds since the account was first launched. 

Ms Carr added: "I have built up an amazing community on TikTok. They are all ladies across the country. They are so supportive."

The Dial Lane store will close at the end of June, with Ms Carr stating that it is "not feasible" to keep it going. 

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Due to outgrowing her current cabin which she runs the TikTok store from, Ms Carr is waiting to sign a lease on a new unit. 

She added: "It is nice to think that at least we are still trading and surviving, it is just growing in a different way. It is a completely different shopping experience." 

It comes amid the news that Select Fashion will be closing in the Buttermarket shopping centre. 

Zeebra Chic can be found on TikTok @zeebrachicboutique.