Portman Road is set to honour hundreds of veterans on Saturday for Remembrance Day as Ipswich Town host Swansea City.
With Saturday being Town's dedicated Remembrance fixture, veterans and serving armed forces personnel are being encouraged to wear their medals to the match, making them eligible for refreshments discounts throughout the stadium and fanzone.
The club has teamed up with social enterprise Combat2Coffee for its second annual Medals2Matches fixture.
The club has donated 100 tickets to members of the veteran's community and Combat2Coffee support staff, with each recipient also receiving a specially designed HOAX Medals2Matches hoodie.
Nigel Seaman, founder of Combat2Coffee, said: "Medals2Matches is a great way of honouring the heroes in our community.
"There will be hundreds, if not thousands, of serving and former armed forces members in the stands every match.
"It is only right we recognise them for their service to this country."
Supporters from RAF Wattisham will be supporting the club's on-pitch tribute alongside club staff who previously served with the armed forces.
Royal British Legion will be collecting donations in areas surrounding Portman Road.
Mark Ashton, Town's CEO, said: "Remembrance Day is a day very close to my heart as it runs in the family blood in serving our country.
"It is a hugely important event in our fixture calendar."
The Garden of Remembrance will also be unveiled prior to kick-off.
Jason Carter, Director of HOAX, added: "I was introduced to Nigel at this year's Suffolk Show.
"He was instantly likeable, full of energy and passion for the great work he does for veterans and their mental health.
"When he asked if we would like to get involved with this year's Medals2Matches, it was always going to be a big yes.
"Like many people of my age, my grandad fought in World War 2, receiving the Distinguished Conduct Medal from King George VI.
"He didn't get to wear this medal enough, so giving service men and women an additional opportunity to show pride in their service is an amazing thing to be a small part of."
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