Pubs across Ipswich have announced they will open earlier, with some able to serve alcohol at an earlier time, for the Women's World Cup final this weekend.
England take on Spain in the World Cup Final on Sunday with kick-off at 11am.
This is the first time the Lionesses have made the final of the World Cup, and the first time any senior national England team has made a World Cup final since 1966.
This fantastic achievement has led to football fever gripping the town, with pubs announcing earlier opening times – with some having the capacity to serve alcohol earlier.
There is also going to be a big screen set up on the Cornhill, as well as at Kesgrave Hall.
Shamrock Pub will open at the earlier time of 10.30am on Sunday, serving alcohol from that time, with a promotion on for all female supporters to get a free Tequila Rose shot with their first purchase.
MORE: England v Spain: How Suffolk will celebrate Lionesses final
Steve Wells, owner of Shamrock, said: "To be able to open early for a World Cup Final, to be able to rally around the National Football Team, is simply fantastic.
"The Lionesses' World Cup achievements have had a significant impact on not just us but I think the town and nation as a whole.
"There's a fantastic buzz with the team doing so well and long may that continue. Come on Lionesses, bring it home!"
Isaacs on the Quay also announced that it will serve alcohol from an earlier time, with a statement on Facebook saying: "Grab a breakfast from 8am and a bar drink from the special earlier time of 9am before cheering on the Lionesses.
"The atmosphere is going to be electric."
Yates in Ipswich is also opening earlier, operating from 10am, with Wiff Waff also opening at an earlier time of 10.30am.
A spokesperson for Suffolk police said: "We understand that many are awaiting the Women's World Cup final with anticipation and we are looking forward to a great atmosphere.
"Licenced premises have the responsibility to serve alcohol in a safe and responsible manner.
"There will be a visible and approachable police presence in our towns, to provide extra support to businesses and residents."
Abbeygate Cinema in Bury St Edmunds has also announced that it will be showing the match on Sunday on its 85" 4K TV, with Gareth Boggis, general manager, saying: "We were delighted to be able to stream the European Championship final in 2020, and we hope to be able to give a safe space for those wishing to watch the World Cup Final.
"It’s fantastic to see them doing so well and we hope people join us to cheer them on to victory."
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