Pubs around the town are preparing themselves for their highest sales in years as Ipswich Town face Exeter City to potentially seal promotion back to the Championship.
Ipswich Town could see their first promotion for 23 years on Saturday, with fans sure to be at pubs across the town early in the day.
Pubs have said that it could be their busiest day since Town last faced Norwich City back in September 2018.
Nathaniel Coughlan, director of Isaacs on the Quay, said: "Isaacs is delighted with the local excitement and interest in Town's promotion push.
"There is a real feeling of goodwill towards the club, which brings back memories of the Premier League years.
"We are hopeful of the club sealing promotion to the Championship and going from strength to strength.
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"The success of the club undoubtedly makes a huge difference to the local economy, so we are grateful for the team's hard work and passionate support being felt within the town.
"Saturday is going to be exceptionally busy, but we have had many warm-ups this season for this special match day. We are looking forward to it."
The Greyhound team said: "We are all very excited about the game and looking forward to a positive result.
"We are expecting a great atmosphere in the pub.
"We predict this may be our busiest-ever football day and our outdoor beer garden will be a sea of Blue Army shirts.
"We are pulling in every resource we can to make sure our customers can still receive the great service they expect from us, from our indoor main bar, outdoor bar and even a temporary pop-up bar to help with queuing for drinks.
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"The success of Ipswich in the league this season has been great for the town and all of its pubs and restaurants and we can only hope for more next season with a very promising promotion in the near future.
"We will always support the Blues and we all can't wait to see what Saturday will bring."
Deni Allitt, manager at The Falcon, said: "Things have been getting better throughout the season.
"We are expecting Saturday to be a really busy one, and we will be doing our bit.
"We have painted our garden all in blue and will all be wearing Town shirts.
"We are really excited for it, expecting it to be a really busy day.
"We are doing burgers for £2.50 and we will be playing a load of football songs both before and after the game for fans to chant along to."
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Fred Tai, general manager at Curve, opposite Portman Road, said: "I think it will be record numbers from the number of people that have been contacting us asking about our plans for the day.
"Our last busiest day was against Norwich quite a few years back, so it will be really brilliant.
"I think the stakes are so high that everyone believes it is going to happen and Town are going to go up.
"Everyone's on a high so we will definitely be seeing record-breaking numbers I'm absolutely sure of that."
Local supporters group Blue Action has planned the after-season party to happen in Curve after the match.
Blue Action has also planned to line the streets of Sir Alf Ramsey Way before the game to welcome the team bus to Portman Road as a show of thanks to all players and staff who have played a role in what has been the best Ipswich Town season for decades.
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